INSPIRING ATHLETIC BRANDS THAT AREN'T LULULEMON
Gym clothes are no longer just for working out. Workout gear, or athleisure, now represents a lifestyle. Exercise clothing, both versatile and comfortable, is a staple in the day-to-day wardrobes of the fashion-forward who are juggling it all. Practical for those on-the-move, chic athletic wear can take you from pilates to brunch to errands - and even to work! While Lululemon has been credited with starting the athleisure movement, athletic wear now permeates the collections of nearly every major label, from Givenchy to Zara. Below are 5 alternative brands perfect for the person who believes fitness is a lifestyle.
Outdoor Voices' philosophy of "doing things, simply moving your body and enjoying that movement," is reflected in their simple yet chic sportswear that can just as easily be worn hiking as it can be playing frisbee, going to a yoga class, running errands or simply walking your dog in the park.
🚺XS-XL Sweaty Betty was started in London and quickly expanded to the US. As a brand they believe in inspiring women to find empowerment, and they accomplish this by offering fitness apparel that demonstrates an appreciation for style while improving performance.
Onzie is an affordable and versatile option for no-frills one-pieces and separates. Their clothes are functional, flexible and flattering all while being creative and fun.
🚺XXS-XL (Tall, Petite and Plus)
Athleta designs versatile and fashionable performance apparel for the gym, studio and everything in between. Refreshingly, this brand, owned by parent company GAP, offers a range of plus-size options.
🚺XXS-XXL (Short and Tall) Fabletics, co-founded by Kate Hudson, offers stylish and high quality activewear at an accessible price point. This is where fitness and fashion meet for women on the move.